{"id":1450,"date":"2014-08-06T09:24:06","date_gmt":"2014-08-06T09:24:06","guid":{"rendered":"http:\/\/www.call2customer.com\/blog\/?p=64"},"modified":"2014-08-06T09:24:06","modified_gmt":"2014-08-06T09:24:06","slug":"google-penalized-website-seo-can-help","status":"publish","type":"post","link":"https:\/\/www.call2customer.com\/blog\/google-penalized-website-seo-can-help\/","title":{"rendered":"Google Penalized Your Website? Our SEO Can Help"},"content":{"rendered":"

Google is sparing no efforts to improve the creativity, experience and developmental aspects of the websites through regular updates, algorithm tweaks and modifications. To enhance the user experience and eliminate poor content, Google has set its foot forward to inflict penalties on the sites that break Google\u2019s rules. The penalization consequently hampers the Web presence of the company.
\n\"Google<\/a>
\nWhat types of penalties<\/strong>
\n<\/strong>Manual
\n<\/strong>Manual penalties arise when a site doesn\u2019t meet the defined quality standards in Google’s Webmaster Guidelines. These are in consequence to the artificial links that lead a visitor to a website.
\n 
\nAlgorithmic
\n<\/strong>One may not always come to know about the algorithmic penalty since these are automated and a result of updates like Panda and Penguin. These algorithmic penalties chastise the sites for low quality content bringing down the ranking. They come without any notification and results into a significant damage to your position on web.
\n 
\nwhy does a site receive a penalty?<\/strong>
\n 
\nGeneral spamming<\/strong>\u00a0– If the site contains obscure, scrapped content, hidden text or keywords, spam-linking, it surely invites\u00a0 a spam penalty.
\n 
\nPoor content\/lack of content<\/strong>\u00a0– A site\u2019s ranking is hit usually due to low or poor quality content that affects the user experience.
\n 
\nPurchased links<\/strong>\u00a0–\u00a0One of the primary causes of being penalized by Google is the practice of buying links. Even SEO experts have termed purchasing links as an act worthy of penalty.
\n 
\nHidden\/broken\/bad links <\/strong>\u00a0– Hidden, broken or bad links are another cause of being penalized by Google or other search engines. Links determine the success of a website. Links that can be openly accessed by visitors despite being invisible tend to bring the site under suspicion.
\n 
\nMy site is penalized… now what I do?<\/strong>
\n 
\nArchitecture <\/strong>–\u00a0Building coherent information architecture would help improving navigation of the site. Also the information on the site will be easier to find.
\n 
\nSite speed Loading<\/strong>\u00a0– speed matters a lot. Improving the speed would definitely boost the site activity, conversions and search ranking.
\n 
\nLong-click optimization <\/strong>– You are sure to get rewarded by Google if you provide content that comprises of relevant information according to the search query of the user. (Long click- staying for a long time on the page one is taken to after clicking a search result)
\n 
\nSEO audits Optimizing<\/strong>\u00a0– the site enhances the user\u2019s experience for your site. One also needs to build a website so as to be easily understood by the web crawlers and making it accessible.
\n 
\nTake steps to boost domain authority
\n<\/strong><\/em>Better page authority
\n<\/strong>The site has a better chance of obtaining more links over time if more number of useful and practical pages is created within the site.
\n 
\nLinks to sites with established authority
\n<\/strong>The site\u2019s reliability can be improved by connecting it to others having a higher domain authority. Doing this helps enhance the site\u2019s own domain authority. To increase the value of a site\u2019s domain authority, one needs a brand development strategy. Such a strategy helps to build a comprehensive site with a better quality content, strong page authority, better promotion, internal link building etc.
\n 
\nOptimize your brand<\/strong><\/a>
\n<\/strong><\/em>Optimising the brand would help \u00a0improve \u00a0the quality of brand associations one has \u00a0across the Web. Incorporating ideas, topics and services would help to add expert value to your brand name effectively.
\n 
\nI’ve tried everything, I’ve waited, and nothing worked… now what I do?<\/strong>
\n 
\nIt is a tedious process to recover from the after effects of a penalty inflicted by Google. One should seek professional SEO service<\/a> to help regain normalcy, improve the recovery rate, preventing and protecting the site from any penalty that is detrimental to the company\u2019s position. Brand management services<\/a> would help you connect more with the audience.
\nOur SEO Can Help<\/a><\/strong>
\n 
\n <\/p>\n","protected":false},"excerpt":{"rendered":"

Google is sparing no efforts to improve the creativity, experience and developmental aspects of the websites through regular updates, algorithm tweaks and modifications. 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